the story

Blue Chair Bay Rum was in need of a refreshed appearance for the launch of their new flavor, Pineapple Rum Cream. The approach was to bring the brand from a look of textured, blue and white, to clean & modern with vibrant yellows and aqua. The result was an incredibly eye catching campaign that spotlighted how easily the flavor could be used to make the popular cocktail, a piña colada.

the palette